Corporate Strategy
Corporate Strategy
147. RAW from MckyD's
Ever wondered how a greasy McGriddle could spark a conversation about fast-food marketing quirks and starting your own cryptocurrency? Join us as we recount an amusing New Year's Eve breakfast at McDonald's, complete with Banksy-like pigeons on the walls and the triumphant return of the McRib. We navigate through the morning chaos of Mickey D’s, humorously comparing the size of McGriddles to our hands while pondering the genius (or madness) behind fast food advertising tricks.
As we munch through our McGriddles, we riff on the joys and challenges of holiday downtime, sharing hilarious personal mishaps like Bruce's fume-induced model kit disaster. We chat about our ambitious plans for 2025, including focusing on delegation, managing work stress, and maybe launching "GrumbleCoin," our very own cryptocurrency! This episode is all about finding balance in the new year, laughing through life's unpredictable moments, and embracing the freedom that comes with a much-needed break.
In the realm of future strategies, we discuss maximizing efficiency with AI and creative ventures like "Puppet Pods." We also explore the importance of documentation in business and the power of smart staffing. Wrapping up, we entertain the idea of changing New Year’s Day to a warmer season, highlight the benefits of buying meat from local butchers, and brainstorm innovative podcast segments. Tune in for a blend of humor, creativity, and insightful discussions as we gear up for another exciting year in podcasting!
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Are we here? Hold on, you gotta let it get the ambience for a second. It's the copyright music.
Speaker 2:Yeah, this is actually a mistake.
Speaker 1:I don't know if it'll get flagged or not. We're not making money. I don't think anyone will care.
Speaker 2:Oh, this is gonna go well, yeah, this is gonna go extremely, just a whole bunch of experiences.
Speaker 1:Today I'm having an experience. Go well, yeah, this is gonna go extremely. Just a whole bunch of experiences today. I'm having an experience right now. Wow, me too. Hey, tell them where we are.
Speaker 2:We are at the Golden Arches, the Mickey D, mickey D's, and I'll be honest, I have a McGriddle right in front of my face and I'm just wafting in the smell, the scent. It smells so good.
Speaker 1:If I crinkle a little bit, oh good, that got picked up.
Speaker 2:That is an aggressive crinkle. That's good right now. Is that the ambiance?
Speaker 1:It is. Is that what it is? That is the ambiance, okay, good.
Speaker 2:So yeah, this is by far the weirdest experience I've ever had. We're sitting across.
Speaker 1:We're in the mall.
Speaker 2:I mean the mall was okay because you can kind of like hide away. You know what I mean. Here there is no hiding. We're in the middle of McDonald's. He's wafting the McGriddle. I'm like they're smaller than I remember. Maybe your hands are just bigger than I remember Because you made that thing look tiny. I got huge hands. I got huge hands. He picked it up and it looked like you know, a little bigger than like a half a dollar coin. You know, that's about it. But mcgriddle, sausage, egg and cheese. She asked me. She's like what one do you want? And I'm like, wait, there's more than one. I've only ever gotten the bacon. Really, you've never gotten the sausage, but I've never had the sauce. Oh wow, I always got the sauce. I thought this was the only one.
Speaker 1:I'm not the biggest fan of sasha's, but you know it's like hot ones. I do what you do. All right, hold on.
Speaker 2:Let me get my crinkle, all right. Are we going to cheers our McGriddles together? Yes, cheers the grids. This is disgusting.
Speaker 1:Mine is leaking. I think when we bumped griddles, the grease splittered on the microphone, which is an iPhone. Yeah, this audio could be trash. Unfortunately did not bring the same microphone as last time, so oh, and if you hear noises, so let me set the scene. Let me set the scene. Let me set the scene here. So paint this picture. We are at the local mickey d, and by local I mean the one that is in the way, the midpoint, midway point between clark and myself. Um, we are sitting in a more quiet section because this place is slamming. It's it's new year's eve, everyone's getting their last Mickey D before the New Year's is in, and we are located in a corner. Clark's sitting on a bench, I'm sitting on a stool right next to the toilets and I really hope we get some of that toilet ambience as the pod goes on.
Speaker 2:If they don't hear that hand dryer, I would be shocked, because that thing was loud.
Speaker 1:We may have to do another Mickey D Raw with the actual microphone just to pick up all the goodness, just to see what all is going on.
Speaker 2:All right, I'll add a little more context. It is currently 9, 10 am. Yeah, it's packed. It's packed and there is sun coming in through the windows. And right in front of me I have news the McRib is back.
Speaker 1:It's back, it's back. The McRib is back, it's back, it's back, it's back. You know why they brought it back? Why's that?
Speaker 2:Because the CEO is super afraid of getting shot. You're actually just flat out saying it Murder could be on the menu if they don't serve the McRib. I'll be honest, this picture that I'm looking at looks totally fake, Like that does not look like real food.
Speaker 1:Oh you know, marketing like that, marketing glamour shots for food is a whole industry.
Speaker 2:I know it's, it's insane. I've seen kind of the back there background visa, but that just looks disgusting they'll hire like a five-star chef to prepare the meal, and then don't they like add things to it like Glue and things like that? To make it feel like it's more realistic crazy.
Speaker 1:Spray paint, coat it in gloss, oh yeah, also.
Speaker 2:yeah, shelf life of McGriddles, you've got a solid five minutes to eat that thing, because mine is already falling apart and soggy oh mine, like I don't get a solid bite anymore it's just falling. I might get a little egg, I might get a little cheese do we get napkins?
Speaker 1:oh, thank christ we have one.
Speaker 2:Okay, we have one now sparingly.
Speaker 1:Hold on, let me get this on here. Okay, I had to dab his face there. Clark had a little spruce on his face that's disgusting.
Speaker 2:That's disgusting. A little mcgriddle splooge. I'll be honest, it's pretty festive in here. They have little christmas trees, a little charlie brown christmas trees. I don't really understand the art on the walls.
Speaker 1:I am fascinated by the art in here, so we're we're by a wall that is completely covered in a, a vinyl, and it almost looks like a Banksy wall, like there is a giant yellow pipe that goes from floor to mid-ceiling to then wall, and on this pipe is spray-painted crows that look just like Banksy crows. I think they're pigeons.
Speaker 2:Pigeons I'm second-level pigeons, that one might be a crow, yes, but what are those things underneath it? I think those are windows.
Speaker 1:Letting air through. Weird, yeah, I mean everything. It looks very Banksy, like this is a Banksy McDonald's. I just docked our location, watched that someone looks up this place and they're like oh yeah, there is totally a Banksy McDonald's.
Speaker 2:We know exactly where they are.
Speaker 1:We got them.
Speaker 2:Mine is falling apart in my hands.
Speaker 1:Look at this, look at this I got.
Speaker 2:Oh my gosh, Do you think everybody knows what a McGriddle is? Should we explain it? Yeah, explain the grid, Okay, the McGriddle. So for those that don't know and if you don't, you got to bless your life with this at least once it is two buns that are pancakes and they're infused with maple syrup Maple syrup crystals.
Speaker 2:Yeah, maple syrup crystals. So you like bite into it and you get to these just random specks of maple syrup. Honestly, all pancakes should be this way. I love this. I love the texture of this one. And then you've got a sausage patty with a folded-up egg that looks like it's scrambled, and then you've got a piece of American cheese. The plastic American cheese is slapped right on there. Put the plastic American cheese is slapped right on there, put that all together and make it so nasty and greasy and that's a McGriddle.
Speaker 1:What is the best part of the McGriddle? I mean, obviously it's the pancake. But what is the second best part of the McGriddle? I'll be honest, I'm a big sausage guy. Really, I love the sausage. For me it's the cheese. That slice of American cheese melting into the syrup crystals wedged between the halves of the bun, oh you love that American cheese.
Speaker 2:I love that American cheese. All right, let me ask you this yeah, In different contexts, in context here, you know, imagine you're at home you're making pancakes. Do you pull out the American cheese and put one on your pancake before you eat it, just to get the feeling again?
Speaker 1:I've never thought about this before in my life, but I might have to make a cheesy pancake. Well, you know, in what is it? Was it Mexican? No, it's actually just South American, like the arepa, right.
Speaker 2:You ever had an arepa Right.
Speaker 1:Those are great. They're great Cornmeal pancake kind of thing. You fill those things up with cheese. They're delicious. But then there's I forget the name and I'm sure someone's going gonna love to correct me on this. Kappa, oh, it's a. I can't even look it up on my phone. My phone is the microphone.
Speaker 2:No, and also you have grease all over my hand. If you touch any of your technology, it is like an arepa.
Speaker 1:it's corn, it's a patty. It really looks like a pancake and they just put cheese between two pieces of corn pancake. It's a cap of something Delicious. Anytime I'm at a local festival fair, that's what you always get. I always get it. It's great Pancake with cheese, amazing.
Speaker 2:It does sound really good, so maybe that's what we try at home.
Speaker 1:Yeah.
Speaker 2:What do you think my wife's going to do when I pull out that American cheese as we're making our pancakes?
Speaker 1:You just slap it on, I think her jaw's going to hit the floor. It's like the universe is going to unlock in her mind. Like you can do this.
Speaker 2:Listen, CEOs are getting shot. I'm going to get shot in my own home. I'm going to get shot in my own home for that act. So we probably shouldn't say shot so loud in the middle of McDonald's.
Speaker 1:Yeah, it's a big deal. We've got to keep it classy. That's what we always do.
Speaker 2:Also breaking news you can buy bags of ice at McDonald's. Eight pound bag of ice. It doesn't have a price on there, but I never knew that If you've got a beach day coming up or you've got to throw something on ice, you just buy a bag of ice from Mickey D's. Eight pounds, eight pounds, huh. So what are we here to do today? This is a corporate strategy raw episode.
Speaker 1:Good intro, good intro. Oh yeah, we haven't done the intro yet. Yeah, no, good job. I'm Bruce and I'm Clark. You're on mute, see you next week.
Speaker 2:Alright, you're down on your first McGriddle.
Speaker 1:I'm down on.
Speaker 2:McGriddle, we're going to see how many we can finish before the end of this episode, we'll have 20 of these, all right.
Speaker 1:Next Big Riddle, we're doing chicken, and then we're going to do a bacon, a bacon one, and then we're coming back to sausage.
Speaker 2:Imagine if we took the podcast up there to the front and we said, hey, can I order another Big Riddle? And they just got all the audio. We can do this. Oh my gosh, If I eat more than one of these, I'm going to die.
Speaker 1:If we continue to do these Raws, I'm going to invest in an actual kit so I don't have to lug this laptop around and we look super sus, we look like crypto bros. You know that? Right, we show up to a place to record a podcast. We have our laptop doing something. The phone's in the middle of the table. It's like, hey, are you investing in Bishash coin Ethereum? Oh, I've got so many grumbles right now, but it's a pump and dump scheme on the grumble. You want to get rid of them as quickly as you can. Diamond hands, baby. Yeah, hold, hold, no, it's. Once grumble hits 30, dump it, dump it, dump it.
Speaker 2:I love it, I love it. I'm into crypto, big crypto guys it's New Year's.
Speaker 1:Eve we're recording this episode on New Year's Eve. I have every intention to actually put this up tomorrow, new Year's.
Speaker 2:Day.
Speaker 1:It's bonus pod that's right, this is a bonus pod. This is a bonus pod because we didn't do one the week of Christmas. We owe them one.
Speaker 2:I'm following through wow, it's not even 2025 and you are following through on what we said. I know.
Speaker 1:I know I'm doing so good right now. I think it's because I've had like five days off work. I'm so good right now. That's a great feeling. I got like 18 emails this morning that all needed my approval and I ignored all of them. Good, yeah.
Speaker 1:The fact that you even saw them is something you have to talk. Sleep through this, I was like I'll just set my alarm and I start getting these dings, like oh, we have this stuff that was due two weeks ago. We need your approval on it. It's like no, no, no, no, no.
Speaker 2:Wow, they were up and at them early. Well, it's because I work with a lot of Eastern Europeans?
Speaker 1:Yeah, so they're off.
Speaker 2:It's true, it's New.
Speaker 1:Year's Day around the world.
Speaker 2:I tried. I tried the day before Christmas, you know I was doing my part. You told them hey, submit your stuff, buy now, or else you're not getting approval. That's it. It's your last call. Well, that sucks, it does. But hey, you know what, thursday It'll be there. Thursday. I mean your startup could completely go underwater because of these acts that you're doing.
Speaker 1:Have you thought about that? I mean, if that was the case, it was never meant to be. That's true, just like GrumbleCoin.
Speaker 2:Not yet. I mean, there's always time for GrumbleCoin, Right right.
Speaker 1:I mean, if the startup doesn't go into water, I might start like a BajimboCoin.
Speaker 2:Yeah, you might as well. I mean everybody that's listening to this would probably get in.
Speaker 1:Yeah, I mean, if you want to get in on Bajimbo, I'll send you my wallet code and, just like hock to a girl, we'll make Bajimbo the biggest pump and dump of all time. I love it.
Speaker 2:I love it. Well, yeah, that actually I'm happy to hear you're well rested. I'm well rested. I'm in the same boat. In what? 10, 12 days? At this point, you haven't worked in 12 days. It's been a long time.
Speaker 1:Are you sure you're?
Speaker 2:still employed. No, no, I might come back and just not have a job anymore. That could very well happen. Yeah, no, I'm coming on because Friday before Christmas week I took off. So, yeah, friday this week would be 14,. Well, technically I guess 10 days, so less work days, but still like 12 days without work, which is pretty awesome. Yeah, I looked at myself in the mirror this morning. I usually have a little bit of like a blood shot on my right eye. Nothing, my eyes are white. You can see the whites in my eyes.
Speaker 1:My eyes are kind of jacked up because yesterday I took some time to build some of the model kits that have been piling up in my office. Oh yeah, because I buy them with every intention to build them, but I don't have time to build them. So you know, it's the middle of the day. I'm going to build some model kits and so I was doing the. You do what's called a wash, where you take like a black ink and you push it into the lines of the panel and because it's so light is the line, so it gives it like a nice comic book. Look, yeah, yeah, that's pretty cool, but the gases were getting in my eyes, oh God. And then I started to thin it and the thinner gas is really strong. So my vision is just shot today, yeah, so you can barely even see me and we're literally two feet apart.
Speaker 1:I could be talking to a complete stranger right now.
Speaker 2:It's the best feeling. It feels so free. Yeah, I love it me too.
Speaker 1:I love it me too I could do this every day of my life yeah, are you going back at all this week or are you done?
Speaker 2:yeah, thursday, thursday two days.
Speaker 1:Tomorrow is new year's day. The podcast will go live thursday. I'll be back at the grind, yeah me too.
Speaker 2:Back to the grindstone. First day of work in 2025 yeah, are you ready? Yeah, you are you feel prepared?
Speaker 1:I don't feel prepared at all uh, I am ready to just do whatever it takes to get it done. Fair enough, yeah, the the the concern for completeness out the window I'm just here to get it done.
Speaker 2:80, yeah, 80 is good enough. It's a good rule into 2025. I need to learn that rule. I need to learn two things in 2025. I need to learn how to properly estimate how long something's going to take, because I always underestimate and I'm like, oh yeah, this will take me like an hour. And then two hours goes by and I'm like, shoot, well, I'm still not done with this PowerPoint. That's not good. That's not good. And I also need to learn the 80% rule, because I think I you get stuck in that minor detail of that one thing that.
Speaker 2:PowerPoint or stupid Microsoft products won't allow you to do, and then you end up spending like 30 minutes of your time on it.
Speaker 1:When you get stuck, is there ever a point where you're just like, eh, screw it, it doesn't matter?
Speaker 2:Yeah, I don't know if I ever do, doesn't matter. I think I always come up with what's an alternative alternative remove the graphic, change the format, do something different, and that's usually how I get myself on the step. Okay, what about you? Do you just leave it? Leave the blemish?
Speaker 1:If, ultimately, I feel that the fix is going to take 4x the time of the solve, nah let it go, yeah, yeah, it goes back to like the programming paradigm.
Speaker 2:It's like, okay, you try something with whatever for loop while loop switch statement and then you kind of get stuck on your. Maybe I should just refactor this whole thing and do it completely different, and sometimes that's the breakthrough you need and it saves you a lot of time. Yeah, that's a great tip.
Speaker 1:I don't even know what we're talking about today? Are we just giving tips? I mean, these are you know what?
Speaker 2:Maybe that is the theme of this. Yeah, we don't really have anything to talk about. I have emotions. Yeah, we're people too. Yeah, okay, we're not just corporate drones. No, we're in our baddie era Correct Right.
Speaker 1:We're not sponsored by Mickey D. We're crashing, mickey D.
Speaker 2:All right. So, as you think about next year, what are your top things you want to change with work? What do you want to do better?
Speaker 1:We talked about this a little bit on the last pod, but I really want to work less, so that's your main goal. That's the main goal Delegate more, work less, okay.
Speaker 2:I like that. How are you planning to do that? No, I want to actually change that?
Speaker 1:I don't want to work less. I want to own less. Do less things. Yeah, I want to own less things so I can focus on more specific things.
Speaker 2:You stole my word. I literally was going to say it sounds like that theme is just focus. Yes, Don't do a million things. Correct Do a couple things really good and delegate or have your team do the other things.
Speaker 1:I've got a four-person team now I should be able to effectively leverage some things off my plate. Let them own it, drive it, run it, complete it. Like happy to help how?
Speaker 2:do you do that? How do you do that if you're owning it now? How are you going to do it? This might be a good tip for the people, the people who are just stepping into being a manager, the people who are taking on too much. How do you go about actually delegating so you can have focus?
Speaker 1:So I think one thing is setting up expectations up front, right, like I talk to my team, I have one-on-ones with my team every Tuesday and then we do like a team meeting every Thursday and then I'm on Slack. We can do instant catch-up whenever we need it anytime. But for projects this year, like, what I really want to do is make sure and I think I can do this in jira actually is make them the reporter on the ticket. Set all acceptance criteria, expectation in the description here's what I need or here's what whoever needs. Here's why they need it. Person to contact, like run this, own this. Here's who needs to review. Like give it all up front. That way it doesn't come back to me yeah, are.
Speaker 2:Is your team so? Is your team? Or? I guess, the way you're thinking about doing this? Is it really just about giving all the details and having them execute, or do you handle it another way? Because if you have to always give all the details, you're always going to be the person who has to provide the details.
Speaker 1:So how do you kind of transition that to them, having the autonomy to know what to do instead, let me give you what I'm doing right now and you can help me correct it with your infinite wisdom of management experience. I buddy up on everything, okay, right. So it's like, yeah, you might own this, but I'm here for you the whole time, and it's like we will meet and talk and figure it out and work through it. And you know, it's like it's the buddy system that's going to get it across the line when I would like to only see it when it's 90, 80% done. Right. So I can make a couple suggestions. Have those suggestions be made? Check done, move on, right. That way I can focus on the big rocks that I need to focus on. Yeah, to move those.
Speaker 2:Yeah, yeah. I think that's a pretty good strategy. You should always do the. You should be there for the initial 10%, the onset of the project, the thing, whatever it is, to help paint the picture Right. This is what we're trying to do. This is our objective. This is what I think. The change that I'd make is this is what success looks like. Ooh.
Speaker 1:I like that.
Speaker 2:Yeah.
Speaker 1:I'm really glad we're not recording this so I can't go back and listen to it?
Speaker 2:Yeah for sure. And there's no way we're going to end this. We might just have to leave your laptop here and your phone and just say, hey, whatever gets posted live gets posted live whenever they die. Yeah, it's terminal, but I think it's define what success looks like and, instead of defining the specific things, help define what the actual output might look like. How are we going to feel? What is going to be the achievement, what is going to be deliverable to the customer? Because then you can say, hey, this is what we want, this is the result we want to see. And then let them figure out how to do it.
Speaker 1:I love that, yeah, I love that, yeah, and I think one of the things that I've really missed in the past is having the customer, even if it is an internal employee, help set up the acceptance criteria. Yeah, like, I usually try to think through it myself. Okay, we're going to do live streams. I'm going to assume I know what people want or what my leadership wants this live stream to be, so I'm going to fill it out myself and then we get to the point it's like, oh no, they have changes. So if I can collect all this information up front, like what a good product manager would do, I was about to say, I'll give it to you. I'll give you a bone every once in a while If I can be a good product manager just a good one, not the kind I work with, but, you know, a good one.
Speaker 1:Right right, we have a few. It's a unicorn, but apparently they do exist. Maybe the hate's got to stop in 2025.
Speaker 2:Maybe then, maybe the hate's got to stop in 2025, maybe I can lighten the load, yeah, well, yeah, that's why they call it a user story, you know. So that way you have a as a blank whatever your customer is, I want whatever, so that I can see the output. And even having that at the beginning of your user stories helps you define persona, what needs to be accomplished, and then what the, what the outcome looks like, right, and so I think that kind of helps you put yourself in whoever's shoes and help accomplish that goal. If you even tell your team that, I'm sure then they can help actually come up with the specific acceptance criteria towards the user story. Yeah, that would be the only adjustment I would make, because then you take yourself out of the middle of it. You say, hey, however, it gets done, as long as it meets what success looks like, it's great and that's all I want. And then it kind of gets you out of the details. I love it, I love it, I like it, I need to do it.
Speaker 1:Yeah, I think that's one of the big changes I'm going to make this year.
Speaker 2:Right, and then your team will start knowing how to do things or help improve things too, because you're giving them the autonomy to be like look, listen, figure. Thing I didn't mention is what are my constraints? I need to have this done in a week, so it's a time constraint you only have $50,000. It's a budget constraint, and so you kind of set up those constraints so that way they know, in order to be successful, I also have to get it done under these constraints. You have a template for this to use.
Speaker 1:I don't actually you should template eyes this, yeah. Yeah, I mean like we, if we had a template we could put it on, like the websites. Like here's the corporate strategy user story template. That's a great idea, yeah.
Speaker 2:User story generation.
Speaker 1:Yeah.
Speaker 2:And how to scale your teams, because I think as you scale, you can't put all those details you want to put in the user story. Yeah, your user story starts getting smaller and smaller because the time you have is more and more minimal. So you've got to give the autonomy to your team, right?
Speaker 2:no-transcript complete autonomy but no, speaking of focus like that is actually one of my goals for next year. It's how do I do that better with my team? They understand when we're checking in on things and then ultimately, they come back and we talk about the outcome. It's like okay, great, you're halfway to whatever your constraint is. You had three months. You're a month and a half in. So how are we tracking towards our goals? And then how are you going to reach our objective of generating X in revenue or raising our KPIs by whatever percent?
Speaker 2:And so they kind of get the autonomy to figure out how to exactly do that. But they know what the objective is and they know what the constraint is, so they can be creative. They can be like hey, I think this thing is going to move it. We're doing a small experiment right now. We're actually seeing this lift it more than that, and so we're going to go attack that instead, and so it allows them to have that autonomy and it ultimately helps us be more successful on scale. I love it. If you hire smart people, they'll figure it out. Right, as long as your hiring's good, you'll get smart people in there who'll figure it out. And if they can't figure it out. Then you know like, okay, here are where the gaps are Right. I need to lean in and help this person more, or I need to buddy them up with someone else who's doing really well.
Speaker 1:Or there's just not a good fill for that gap. Yeah, I think that's a. You know, when he came and talked about management was his story about the one individual who was really smart and talented but just wasn't working on his team because it was not the right focus and fit. I think about that a lot and I think about my team and I want to make sure that they're always doing the thing they want to do and they're the best at. And if there is a gap, I push hard upwards to say say, hey, we have a gap that we can't fill and I can't make my four amazing individuals fill that gap. Yeah, because they're doing the things they do well you know, it's actually an interesting point.
Speaker 2:It's like it may not be like a exact role gap. It could be like even something they're excited about. It's like you're, they know how to do the job, but they're working on something they don't enjoy, right, and so there could be just an interest change. You need to make a thing like let's put chad on this and let's put jessica on this and let's swap them because they like, they seem to like that thing more, and that's totally okay because that will help them be more successful. They're more interesting.
Speaker 2:But but it's interesting because at least in an enterprise situation, you hire the person for a role I hire product owners and product managers and it's very specific to the role and so generally they should be able to do the core mechanics of the job and so if they can't fill that, obviously we have to have those harder conversations. It's not necessarily a role fit for them that I could change if that makes sense. So I think for them it's like yeah, you know what you need to do in this job, but your interests could be different. Maybe you'll be more successful over here. I think the only thing probably in your case is like in a startup, things change quick and expectations of your team could change quick.
Speaker 2:And then you could be like oh, we need a person who can do Snapchat product marketing. We don't have anyone who's done that before, so we can try it, but we're likely not going to be successful. Or we could hire somebody in that knows how to do it, to teach us. That's probably what you're trying to do.
Speaker 1:Yeah, and I mean the good thing about startup is you can hire and grow quickly. Yeah, the bad thing about startup is, if you don't have budget, good luck yeah, because you can't have budget. Good luck yeah, because you're just going to find it anywhere. So you kind of have to plan ahead and make it work. You have to make it work in your planning and really think about, like, what are the problems I'm going to have six months from now? Because, like you ask for a budget at the beginning of the year, you really can't come back to the well and be like, hey, give us more money, yeah it. So that's the challenge.
Speaker 2:But yeah Well, sometimes you just say those expectations, they're like well, Bruce, you've got to go after this new marketing channel. Like this is where the money's going to be, at and you're like well, none of us have any experience, right? So you're going to have to either tell us to sacrifice something else to learn this, pay for courses, pay for a consultant if we can't afford to hire someone full-time. When priorities change, budget needs to change.
Speaker 1:Yes, agreed. I think that's like it's a give and a take.
Speaker 2:Yeah, and if you're a manager, it's important you look out for those changes in the wind that are upstream. So if there's changes in the weather and you're like okay, we've got to massively shift something. Make sure you think about like is my team equipped to do this and be successful?
Speaker 2:I love it Like oh yeah, we're completely pivoting. We're doing this instead, and it's like we're probably going to fail because no one knows how to do this on our team. So we're going to do research, but it's going to be a very slow start. It's going to take us six extra months, whatever it is. So make sure you plan to have those conversations and then you set expectations, say, hey, listen, I know we don't have a budget. That means our team is going to have to, but if you want to do it faster, let's get an expert in it, let's bring them to training. Whatever it takes, I like it.
Speaker 1:I got another thing. Okay, tell me so you know. Last episode we talked about you know what were our goals for 25. And I did think of one, did you Between then and now, that I wanted to share with you. That I am going to do. I'm excited, I'm absolutely going to do this Document more. Going to do this document more things. Yeah, and here's why you've been the champion of this on ai for the longest time.
Speaker 1:But what I'm starting to realize is, if you were able to document everything you do and put it in a place where a learning model has access to it, you can short cycle a lot of easy asks by just pointing an AI to the documentation. Yeah, it's trained. Yeah, and I think that's going to help so much with the distractions, the little Slack messages, the emails. Hey, I need this. Can you give me this? What's this? All those questions couldn't be answered with a really well-trained AI in a good Confluence environment. Yeah, absolutely. So. I'm going to go out of my way for every project I do, for every story I close, for everything. Ensure that there is some place on Confluence that has that information that can feed into an AI. It's a great idea.
Speaker 2:Yeah, also people are walking back and forth to the restroom and now dining right next to us. So this is good, it's good, this is good, it's a full experience.
Speaker 2:They'll make it on. They won't even know They'll make it on. We'll plug the episode later. It's raw. It's raw. I like that, though, because I do think that's going to prep you, it's going to future-proof you a little bit, because I do think AI is going to get to a point instruction sets and truly be agentic in nature, meaning that it can actually take action. So if you document everything, it should then be able to reproduce it. I think um, I don't remember who said it, but someone told me a long time ago, like if you do it more than once, you need to create a system for it. Yeah, because it probably will come up again.
Speaker 1:I mean, that was a big thing that we used to do back in our automation days. Yeah, it's like if, if we're doing task more than once, we should work it into our automation.
Speaker 2:Yeah.
Speaker 1:It really goes back to that. We cut so much work out by doing that. Oh, yeah, absolutely, and I feel like we've lost that. When you get away from individual contributing and building into managing, you lose it. Yeah, you don't think about it anymore. It's true, because all of your requests and asks are no longer problems to solve. It's people to solve. Yeah, it's humans to fix right and you don't think about automating that. But I think with ai, you actually can.
Speaker 2:Yeah, absolutely yeah. It's like if you have to put, get in the new strategy brief or something like that, like you, as you get in a higher level of management, you have to do more of the upfront thinking and strategy behind it and gaining alignment for it before you have your team actually execute, and and so either way, you will have to do that multiple times. So if you can create playbooks around it and create systems, now you know, oh, there's new apps, there's a new opportunity. This is what we do with new opportunities. You kind of document what you did. I think it's a great idea. Yeah, have you ever?
Speaker 2:There's a tool called Loom. I don't know if nobody's used it before. It essentially allows you to just hit one button. It's a browser extension. You hit record loom and then it basically creates a little like circular image of yourself and record your video and audio and your screen at the same time, and you can basically create a little snippet of whatever you're doing and then send it to somebody in seconds. And so it's really cool for something like this, because if you have to train your team, you're like, hey, anytime this request comes up, this is how I do it, and you basically record your screen, you record your face, you record your audio and then you send it. Now it's documented, and the great thing about what they're doing is they're actually abstracting that out and pulling it into text so that way it can be used for future reference thing that I love.
Speaker 1:It was funny. One of my team members hurt his arm or his hand so he was just sending me audio messages on Slack, but Slack did such a good job of translating it into text, Right, so I mean listening to it was good, but then listening to it and reading it at the same time, it really helped me pay attention and like digest it. I was like this is actually a good use, this more, yeah, yeah.
Speaker 2:Yeah, there's actually I forget what the tool is speaking of AI, since we're on the whole AI thread.
Speaker 1:There's something new that you can do as long as GrumbleCoin gets its due.
Speaker 2:It'll get there eventually. Okay, yeah, you gotta somehow find how to put AI into Grumble, and then we'll be good, okay.
Speaker 1:Grumble N-B-L.
Speaker 2:That's how you get it. No, E N-B-L. Pump and dump baby. There it is.
Speaker 1:Yeah, those golden hands. What are they called Diamond hands, diamond hands?
Speaker 2:For the golden arches. The golden arches, yes, but yeah, I think there's a new tool out there that I saw that allows you to record your screen and it basically has an agent for you that knows how to do it again. You just type in hey, go do this thing, and it literally takes over your computer, does exactly that thing for you. Whatever, it is Super interesting.
Speaker 1:Don't like that one so much. You know my little Flipper Zero, yeah, so one of the cool things it can do is bad USB, so where you plug it into your computer and you can just have it do whatever the heck. You can write like a script I forget what the language is, but you know the one they give you by default just opens up a terminal and draws a giant flipper in your terminal. That's incredible, it's very creepy, and you can just realize how much damage you could do if you have USB access to anything, absolutely Anything.
Speaker 2:Well, it is going to get to that point. It's going to start doing more and more on your local machine to reproduce whatever you have to do Creating a PowerPoint deck, you know, looking up information using seven different tools that are all browser-based. It's going to be able to record your screen and do that again, but that means it does have power to actually do things that could be harmful. So make sure you don't give it the permissions that it doesn't need.
Speaker 1:Just wait. So right now, ai, there's actually a way that's called an acoustic-based attack. They understand what key presses sound like, so when you're typing it can actually figure out what you're typing, because your pinky pushes different than your index finger. And the location of key to microphone. They're able to figure out all these things. I never even thought about that. The acoustic-based attack. So you just wait until they figure out your password, get access to your screen and start grumbling their way through life.
Speaker 2:That's insane.
Speaker 1:All I'm saying is buy now.
Speaker 2:Yeah, it's going to be huge.
Speaker 1:To the moon.
Speaker 2:That's a good goal. I like that. Yeah, document everything. I think that's going to be really helpful.
Speaker 1:I have one other update. Yeah, so I remember I said I wanted to learn piano so I can do digital audio work. I started doing some research on this because I'm going to hold myself accountable If I say it on the podcast I have to hold myself accountable.
Speaker 2:Well, now I have to ask you a response How's your piano learning?
Speaker 1:going, so I'm not going to learn piano.
Speaker 2:You've already pivoted away. You're not even on the year yet.
Speaker 1:Yes, because my goal is to learn digital audio, which I used to do. I used to be really good at digital audio production, like in high school I was making bangers. Really, I'll post them eventually. Them, I want that. I was making bangers and I want to get back to that.
Speaker 1:But from all the research I read like people have had the same ideas, like I'm gonna learn piano so I can be better at making bangers. Right, like, don't do this really one. The cost investment, it's not just money, it's space, because if you want to learn piano, you get an 88 key. Those things are freaking massive. Yeah, it's got to be weighted, because if you're not getting a weighted key piano like you're not really training your fingers to do it Right. Right, those skills are completely separate from the digital audio production side of things. So I was like well, what do I really want to do here?
Speaker 1:The unsubtle art of not giving an F says you need to focus in, like what do you actually want your outcome to be what I like to learn piano? Yes, do I have the time to do it? Not do both? Yeah, so I like to learn piano. Yes, do I have the time to do it? Not do both, so I need to learn basically music composition theory in tandem with digital audio production, which I think is a more attainable goal. It's a smaller investment of money. I'll probably end up buying a tool like Ableton Live, but that will get me to creating Some software in school.
Speaker 1:And just a minor update to the update. Literally, the gift we gave our two year old niece was my wife and I created some baby songs which I will not link. You can find them, they're on YouTube, but I will not link them. If you want to go on a vision quest and find us doing a parody of Imagine Dragons, enemy and Hamilton with baby words, that's awesome, you can find it. But the third song we made we created in GarageBand and those skills came back to me quick so I was like I can do this, I can do this.
Speaker 2:That's fun. It's a really cool way to step into it. It's like you need to produce something, something unique, something creative.
Speaker 1:You got to dip your toe into that a little bit by doing something personal. Yeah, it just came back. Yeah, it was like high school. I was like I can do this. This is fun, fun, fun it was. It was fun, I mean, obviously, you know, recording the video and acting like a total fool something I really enjoy doing.
Speaker 2:You do it every single week on this podcast, every single week the good news here.
Speaker 1:So my niece is two years old. Uh, daughter of Keelan, who was on the podcast for our Union episode, right, she prefers us to the Teletubbies. Wow, watches our videos on repeat like three times in a row. I mean the views on YouTube just going through the roof. This one little girl is going to get us to verify.
Speaker 2:Yeah, absolutely, I was going to say you might want to make this your business. I mean, listen, I had a friend come over, she had her son and he's three. The stuff you watch on YouTube is some of the dumbest stuff. I've ever seen in my life.
Speaker 1:It's garbage, and you guys could totally do that.
Speaker 2:I know you and your wife, you could totally do it.
Speaker 1:Our songs were semi-educational. Yeah, I was like, okay, we're going to make sure it's like. You know counting ABCs what sounds do animals make? I got one cooking in my head about chemistry.
Speaker 2:I think I can just do the PRI Table of the.
Speaker 1:Elements song.
Speaker 2:Yeah, I'm cooking. This is awesome, like Khan Academy, but more entertaining.
Speaker 1:Yes, For babies.
Speaker 2:Sounds fun. Yeah, you guys should totally lean into this. It could be a new business venture. Forget corporate strategy. I think I'm going to cancel the pod. Yeah, for sure Cancel it.
Speaker 1:I think I'm going to to make children's entertainment. You know, it's been a dream actually for a long time. I like this. I've created puppets. I created puppets like 15 years ago. I built a whole bunch of puppets. I've always wanted to be a puppeteer, like a Muppet puppet what do they call those?
Speaker 2:I don't know.
Speaker 1:There's a word for it.
Speaker 2:Yeah, so you want to make them or you want to actually do the voices. Yeah, have you ever tried?
Speaker 1:it Ventriloquist? Yeah, that's what it's called. No, I don't want to do ventriloquist, that's creepy.
Speaker 2:What's the difference? That's creepy. Oh, so you don't want your face to be seen? You want just the puppets to be seen. Yeah, yeah, okay, the Mupp we start because we've never showed our faces. We just make puppets of ourselves.
Speaker 1:I could make puppets of us.
Speaker 2:And then every single episode also has a live episode. With our puppet version we could do this.
Speaker 1:Is that a 2035 goal? I don't. Are we saying that in the mic?
Speaker 2:No, we're not. We're not. Listen, you've got what time? Is it 9.45. You have only what less than 24 hours to lock in. We can't change it. Are we doing Puppet Pods? No, we're not. We're doing Ambience. I want you to say Puppet Pods out loud. I don't want to Say it. There's people around.
Speaker 1:Say it in the microphone. I don't want to say it. Say it Puppet Pods, maybe we'll do it. I know you. We have a YouTube channel Saying it feels good for the podcast. What do you want to do? Are we bringing down our goals?
Speaker 2:I figured after this episode like next you want to do a retrospective we need to do a full retrospective, but probably not in that bonus pod. We've got to do like a real one. We'll put some thought into it, alright, but we'll, I think, for this, for this podcast, I do want to grow it to be bigger than it's ever been. I think right now we're in the thousands, we're in the thousands. So I think if we break the 10,000 threshold, I think that's going to be a huge goal for me Agreed.
Speaker 1:I think we should. We have a blue sky account. Yep, I think we should do a post a day. A post a day Slop a team, you know you and me.
Speaker 2:Yeah, at least just start advertising, that's where the kids are at. That's where all the young freshers are. They're young they're totally on that platform. You know, I've been using Axe, not Blue Sky, yikes.
Speaker 1:Yikes, yikes, I got down with Blue Sky. I don't know if we want that audience.
Speaker 2:No, I don't know if we do.
Speaker 1:I think it's 90% bots Woof. Yeah, it's really interesting.
Speaker 2:I mean, if you can follow certain niches that are not as bad, but it totally is infected with everything else, Like the amount of advertisements and things I get where I'm just like what in the world? Like what did I just see? It's pretty eye-opening, yeah, yeah, yeah. So in the next podcast and this is just a corporate strategy bonus episode in the next one we're going to do our proper yearly retrospective and if people haven't done a retrospective before, it's three things you talk about what went well, what didn't go well and what do we do next, and so it gives you an opportunity. People usually do this on a sprint basis, so like two weeks, three weeks, whatever your sprint cadence is, we do it yearly. So that's good of your spring cadence, we do it yearly.
Speaker 1:So that's good. We should probably go back and listen to what we did last year Not going to do it, not going to do it.
Speaker 2:Fresh start, fresh spaghetti, fresh spaghetti, mom's spaghetti, mom in a sweater already. Also, I think we just heard the milkshake machine go off. It's 9.45. So who? Else is going to milkshake at this time. I I respect you.
Speaker 1:It's New Year's Eve. Get it in now.
Speaker 2:Before next year.
Speaker 1:The milkshake stops. Yeah, the milkshake stops.
Speaker 2:You can't do it. So yeah, if anyone's done that before, it's really cool, because you get an opportunity to talk about your wins, you get to celebrate those, you talk about things that didn't work well without pointing fingers, even though there's only two of us.
Speaker 1:So we know if one of us gets it wrong. I'm not pointing fingers right now, he's literally pointing at me.
Speaker 2:It's very rude. It's very rude to point and then at the end you talk about okay, what do we do next? And you basically can take out of that. You know what are the specific things we want to try for the next. Typically sprint For us it's a year, so we'll get to try it for a whole year and see what happens no-transcript us.
Speaker 2:Yeah, well, no, people are definitely still posting. Good, I saw like three this morning. I was like man, I should really comment these. I didn't, I didn't do it. I'm on vacation, vacation Sitting in McDonald's with me doing a podcast.
Speaker 1:Yeah, doing a pod. This is vacation.
Speaker 2:Yeah, it's vacay. It's vacay, I love it. Anything else? What else you got? What are you doing for New Year's?
Speaker 1:Nothing. Tell the plants, tell the people Nothing. We saw Nosferatu last night, did you? Oh my gosh, oh my gosh, yeah, I can't recommend it. You see it in theaters? Oh, I had to. Yeah, I saw it in Dolby. Wow, yeah, had to. It's probably one of the movies I've been looking forward to most this year. This year it was all Mad Max, nosferatu. Those were like the two big ones I was really excited for. Both just blew expectations out of the water. It's a toss-up right now, like the Substance, which I did not know about, did not expect anything about. That movie blew me away. Wow, that's another one that's really hard for me to recommend. Just reasons. But love that movie, nosferatu truly. It is a work of art. Every scene it's just painstakingly put together. People say it's slow. It's not slow. You have to be able to appreciate what's in front of you. You really do. The costumes, the set design, the backgrounds. It's a Victorian masterpiece. Charles Dickens couldn't have done better if he wanted to.
Speaker 2:I have not seen anything about this. I mean, I generally know what you're talking about. It's beautiful, it's amazing.
Speaker 1:I'll check it out. Would you recommend it for me?
Speaker 2:You know what I mean? No, okay, never mind, I'm not, you would not like it.
Speaker 1:But for those higher-minded artsy-fartsy folks, do not sleep on this one. See it in Dolby, if you can, because the sound in this Firstly, I didn't know this. Movie theaters they don't set the sound. So sometimes you go see a movie and that's really quiet for some reason. Yeah, that was not set by the theater, it's actually set by the production team. Oh, I didn't know that. Yeah, so some movies you're like, eh, this is quiet.
Speaker 1:Some movies you're like, damn, that's loud, yeah my eardrums are exploding, completely not set by the theater, it's a what is it? Calibration set by the production team and a lot of times Nosferatu. If you see it in Dolby, which is like you know that's the big Atmos sound theater it's got the pure black on the screen. There are scenes where the seats shook for like 10, 15 seconds. Wow, and it was just masterpiece. That is pretty cool.
Speaker 2:It was great Good time, very cool.
Speaker 1:Yeah.
Speaker 2:How does that relate to what you're doing tonight? Well, that was our oh that's what you did for it.
Speaker 1:We did that last night, and tonight we're just going to stay home and play video games Ah good call. I don't like going out on New Year's Eve.
Speaker 2:Yeah, I used to.
Speaker 2:Not a fan anymore. We're doing the same. We actually we're trying to figure out, because the cost of meat is so expensive right now. We have a and butchers in our area, and so we're like you know what we want to try to go for something that's actually more natural. We can actually see the cows. We'll buy half a cow or a whole cow or something like that, and so we are experimenting. Today we brought from two different companies that are local to us, literally five minutes from us down the road, and both of them do different types of grass-fed versus grain-finished grain-grass-finished.
Speaker 2:I sure, we tried two different brands. We're gonna have a steak off tonight, so we're just gonna cook a bunch of steaks. We're gonna the meat sweats. I love this. And then that's our. That's our new year's, I love.
Speaker 1:We're gonna find out where we're gonna invest our quarter or half a cow, whatever it is I have heard, if you buy a whole cow and you have a freezer we do, we have massive free, so it is so much cheaper, yeah, and you get so much more oh yeah than you would ever get. Just going going grocery store, going to restaurant, like it's just a better experience, yeah, we would like to do that, but we need a freezer yeah, for sure, that's.
Speaker 2:That's the challenge. Like you, gotta have enough space. We have a game freezer, so it's literally a normal size fridge, but it's only a freezer so how, how, so well, you're gonna go through this process.
Speaker 1:Maybe you don't know, but like, how do you get it from?
Speaker 2:farm to home. So luckily for us, you can actually just travel to them, and if you have a big cooler, we have a huge cooler, so we can actually just throw it all in the cooler and then bring it home. How?
Speaker 1:big, like how many gallons of that? Cooler though it's pretty big. Okay, yeah, it's a pretty massive, cooler it's. I would like to get into a house that could support a freezer. Right, you might have to hook me up with some of this knowledge, yeah, for sure, and I might be buying a cow from the same place you're buying a cow from.
Speaker 2:I mean, we already did the math and like it's pricey. It's like sticker shock originally, but then you think about like how much you spend, no-transcript, and they give you all these extra pieces too that we can experiment and cook with and see what we like, what we don't like, and then we can customize it for next time. So I think it's going to be a really I don't know.
Speaker 1:I mean, we've been playing Marvel Rivals. Okay, it's a new game, pretty fun. We'll probably be playing that with our friends and stay up until we stay up, yeah, until we get tired, until the ball drops. Yeah, I don't care Whether the ball drops or not. No, no, I'll tell you what it's the new year. It's so stupid, like why doesn't the new year actually start in spring, first day of spring? Why would it? Why start in the middle of winter? Yeah, it is weird, I guess.
Speaker 2:You know, it's just the way the calendar works. No, I agree with that, though it really should be at the changing of the season Right, rather than, yeah, in the middle of it.
Speaker 1:New year's day should be first day of spring.
Speaker 2:Why is that?
Speaker 1:I don Alex. Alex would know. Yeah, Alex would know he's got an idea for a pod. We need to schedule that, get him on. But we need to start with a question.
Speaker 2:Yeah, this is going to be a very important point. Hopefully he doesn't listen to this far. Well, I hope he does listen Because if he doesn't.
Speaker 1:it's going to just be like, hey, answer this question, Maybe he doesn't know. This would be really know we will be surprised.
Speaker 2:I'm ready, I'm ready. Surprise me 2025, here we go, here we go, get excited. More corporate strategy law.
Speaker 1:Get optimized. Where's our next row?
Speaker 2:I don't know. Okay, should we pick that? Should we drop the? We don't have any of this planned out. What if we did a walk and talk at Home Depot.
Speaker 2:Only if we can play this song, only if we can modify our intro. This is going to help you in your goal. You said you want to do all the different things with sound engineering. I need you to make and mash our current intro with the Home Depot intro Dun dun, dun, dun, dun, dun, dun, dun, dun, dun dun. I'll do it and we can do it. We just walk around, I'll make it happen. We're going to need this portable mic.
Speaker 1:I did the two intros last time. Yeah, no, it was good, it was incredible. Oh, you listen.
Speaker 2:You listen to the pod? I actually listen to it. Yeah, Are you mad? I remember that one time I texted you does your wife listen?
Speaker 1:because she listens every single time. She doesn't even know, she knows, but like doesn't care she's doing her own thing to be fair, like she creates a lot of video content that I do not watch because it's just not for me she doesn't work in corporate she is not our target audience, I am not her target audience. So there's a mutual acceptance of like I don't know your thing, you don't know my thing, you do your thing, I'm going to do my thing.
Speaker 2:We're not going to give each other feedback on our things because we don't know anything about it. Correct. I like that. It works. It works Well. You're going to get unsolicited feedback from for it. It's going to be good. Let's go one day. We'll bring her in just to give us all the feedback.
Speaker 1:Yes, we need to do. We need to do a wife pod. A wife pod would be really fun. Yes, it would be really enjoyable.
Speaker 2:Yeah we will do it 2025.
Speaker 1:We can commit to that we can absolutely commit to that.
Speaker 2:I'm committing that's one thing. So we are going to do a corporate strategy raw album. Mm-hmm. This will help with your goal as well. Mm-hmm, we're gonna do a white part. That's all we got.
Speaker 1:There's a third one, and it starts with a P. No, and it ends with a D. I don't want to say, say it Into the microphone.
Speaker 2:And in some ways I already forgot it made it. No, you didn't Done Bubba Bob, no, I'm done. If we could actually do a Bubba Bob video, that'd be incredible.
Speaker 1:We're going to do it. We're going to do it, so that wraps up 2024.
Speaker 2:It does 2024 in a nutshell. Happy New Year.
Speaker 1:Happy New Year Link tree. It's in the description. Yep, hit it up.
Speaker 2:Click the links. What else we got Like Subscribe, Share. Please Ring the bell. It's the first one. Is that a thing? No, there's no bell.
Speaker 1:We really need you to share. Yeah, we talk about donations, donations don't matter. We need you to share. Yeah, honestly, that's more important. It is more important at this point. I agree. We want growth. 2025 is the year. If each of you share with one person and that one person downloads and they share with one person, we literally hit our goal. Yep, it's that easy.
Speaker 2:It's that easy. We also said at one point if everyone just contributes a penny for every episode they listen to, we'd be millionaires. Edit this out We'd be millionaires.
Speaker 1:We would absolutely not be millionaires.
Speaker 2:Every single episode we have almost 150.
Speaker 1:I'm terrible at math.
Speaker 2:We get thousands every single time we could get there.
Speaker 1:No, there's not Thousands. No, you get a dollar per episode, that's rich. Buck fifty.
Speaker 2:Edit this out. Keep us ad free. Donate a penny.
Speaker 1:I just want to. Can you even donate a penny? We're ending on the time. Jungle love, jungle Love. Wow, we are, we are. They got one, I know ya.
Speaker 2:Why is that playing right now? I don't know who chose this playlist. Mcdonald's Corporate. What are you doing? I love it. Are we getting copyrighted on this? Oh, I don't know. We'll find out. Mick Rip Shining in the background Bangers on the radio. We're bouncing back and forth. The person who was sitting across from us staring at us, thinking we were absolute psychos, has now left.
Speaker 1:So it's not as weird anymore. You know what, though? I think he really wanted to get in on GrumbleCoin. You think so I?
Speaker 2:mean he did look over a few times right when he said it, especially when we were saying AI. He's like wait a second, there's a game here that.
Speaker 1:Grumble sounds pretty good right now. G is pretty good right now. G-r-a-i-m-b-l. That'll wrap it up for 2035 Corporate Strategy Raw at the Mickey D's Corporate Strategy Raw the Banksy Mickey D's. Yeah, banksy Mickey D's. Look it up. Bless your hearts, thank you, please share. Welcome to 2035. We love you. I'm Bruce and I'm Clark and you're on mute.
